Stop losing the customers
you worked so hard to win!
I help growth stage companies turn more leads into long-term, high-value bookings without adding headcount or burning cash.Hi, I’m Berna Geylani. After 18 years of scaling revenue for growth stage companies, I’ve learned that the biggest challenge isn’t finding new customers, it is keeping the ones you’ve got.
Brands I've Grown
What I Do
(without adding
headcount or expensive tools)
From First Touch to Repeat Bookings
Once your outbound or sales team hands off a lead, I take over and build you personalized, scalable communication that turns interest into action.
Using behavioral data, AI, and lightweight tools, I craft tailored customer communications across email, SMS, push, and in-app messaging for:
Lead Nurture : Keep interest high and move leads toward conversion
Onboarding New Customers: Help new customers realize your value quickly
Activation: Get your customers book their first trip
Monetization: Apply smart pricing strategies to grow revenue
Heather Wheeler
Co-Founder KCL
Berna has lead our client marketing function for nearly 2 years, resulted in multi million dollars I revenue. She built our B2B marketing from the ground up.
Her expertise in product positioning, lead generation, and HubSpot marketing automation has been pivotal for us to expand our market.
Berna‘s ability to secure meetings with top clients like Clorox, BIC, Edgewell, Barilla, Unilever, and Kroger is a testament to outcome driven go-to-market strategies.
Beatrice Spaine
Lynda.com
Berna is a strategic marketing leader who isn’t afraid to roll up her selves and get things done. I was impressed with Berna's ability to quickly drive results, build and mentor a marketing team and impact change across marketing, product and engineering.
She brings a deeply analytical approach to marketing. Berna impressed our senior leadership with her attention to detail and ability to form cross-functional teams that fixed complex problems including issues with a migration to a new billing platform; building out a segmentation and recommendation tool for marketing.Berna is an invaluable asset to have at any company.
Rebecca Nguyen
Founder ValleyMatch
Berna is a leader, sparing partner, and a confidant across engineering, product and marketing teams. Through her own initiatives, she helped create and maintain a data driven marketing organization.
I’m happy to recommend Berna to any organization that seeks strategic and compassionate leader, who is not afraid of hard work, has incredible, emotional intelligence, and who’s a go-getter.
Anita Balaraman
Founder Epixego
Berna is a very smart, result oriented marketing leader. Her attention to detail as well as able to see the big picture are excellent. She’s a pleasure to work with. Her financial acumen and strategic insights make her a very valuable team member.
On the customer discovery and validation project we worked together, her deep expertise in marketing has helped us identify a new competitive value proposition.
I would recommend Berna in a heartbeat!
Meet Berna Geylani
Your Revenue Growth Expert
I bring a unique blend of finance and marketing expertise, shaped over 18 years of growing customers and scaling revenue for 13+ companies, adding more than $500 million in incremental revenue along the way. I know what truly moves the needle — and what’s just noise -- when it comes to turning leads into bookings, and first-time users into loyal repeat customers.
My approach?
Lightweight automation, practical data, and one-to-one customer journeys that scale.
The wins come from delivering the right message at the right time and cutting out everything else.
I focus on the moments that matter most: onboarding, activation, and early engagement -- where customer value is built or lost. That’s where I boost Total Transaction Value, plug revenue leaks, and increase repeat bookings -- without adding headcount or burning cash.
I hold an MBA from UC Berkeley and a BS in Finance from Virginia Commonwealth University.
Ready to see how a simpler, bullet proof playbook can grow your revenue?
Turn More Leads into Repeat Paying Customers
Most companies focus on acquisition, then hope customers stick around.The real gap? Building customer journey from onboarding to activation to early engagement and be proactive before churn happens.Customer Journey Marketing fills that gap by helping new customers see value fast so they stay, book again, and become repeat paying customers.
So …how do we accomplish this?
Lead Nurture & Re-Targeting Journey
Once your outbound or sales team passes along a lead, I step in to build simple, personalized 1-to-1 communication. I call this the Lead Nurture Journey, where each lead receives timely, relevant messages -- via email, SMS, and in-app notifications — based on their behavior and interests.. Additionally, I retarget them online to stay top of mind.
These messages help your leads understand the value of your service and guide them toward becoming paying customers.
Onboarding & Activation Journey
In our competitive world, onboarding really matters. It’s the first real experience a customer has with your product-- and those early moments can make or break their decision to stay.
My goal is to help your customers get value quickly, which then leads to stronger engagement and keeps them coming back.
Monetization
Pricing sits at the intersection of product, marketing, and sales, which means it’s everyone’s job... and no one’s priority.
When pricing is an afterthought, you leave money on the table and send mixed signals to your market. But when pricing is treated as a strategic function, it can sharpen positioning, improve conversion, and increase new revenue—without writing a single line of code.
Keep the Customers you worked so hard to win!
Join 100+ founders and marketers getting practical, data-backed strategies to turn leads into repeat paying customers.
From onboarding to retention, I share what’s actually working across B2B and B2C so you can scale smarter, boost LTV, and stop losing the customers you worked so hard to win.
Frequently Asked Quetions
Isn’t onboarding already handled by Product or Customer Success?
Easiest way to visualize this is to use an analogy. For example: Product builds the plane. Customer Success greets passengers, sets up the account, and answers questions when travelers hit turbulence. But CS is reactive. CS encourage usage, yet they step in after issues surface.
I run the proactive, 1-to-1 journey that gets new customers on board, guides their first booking, and nudges them to keep booking—before tickets are filed and revenue leaks out.
What exactly will you do as a consultant?
I take over right after SDR or Lead Gen hands off a lead.Map the key moments from first email to first booking
Build lightweight, personalized campaigns (email, SMS, in-app)
Accelerate activation, lift attach-rate, and plug churn leaks
Think of me as a fractional Head of Growth who delivers a full lifecycle engine without adding headcount.
Who in our company will you work with?
Sales / SDR – to trigger nurture flows the moment a lead appears
Product – to sync in-app prompts with email and in app notifications, pop-ups
Customer Success – to flag early-warning churn signals so they can act sooner
RevOps / Data – to prioritize which leading events matter the mostTime ask: ~8 hours at kickoff, then ≈3 hour a week per team.
Do we need new tools or more staff to make this work?
No. I plug into your current stack—HubSpot, Customer.io, Ortto, Amplitude, Salesforce, even Google Sheets.
I used lightweight automation to show results within a few weeks and optimize the journey working cross functionally.
How will we measure success?
Together we track the metrics CEOs and boards care about:Lead-to-customer conversion ↑
Days to first booking ↓
Upsell rate & Total Revenue per client ↑
Active usage & customer retention ↑
All visible on a real-time scorecard—proof that your leaky bucket is fixed and net recurring revenue is climbing.
My Portfolio
Over the last 18+ years, I’ve helped companies grow revenue by keeping more of the customers they worked hard to win.Through retention and monetization strategies, I reduce churn, boost frequency, and increase basket size with cross-sell and upsell.Here are a few highlights from my work:
Keep the Customers you worked so hard to win!
Join 100+ founders and marketers getting practical, data-backed strategies to turn leads into loyal customers. From onboarding to retention, I share what’s actually working across B2B —so you can scale smarter, boost LTV, and stop losing the customers you worked so hard to win.
Ready to see how a simpler, smarter customer journey can grow your revenue?